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A genre hybrid, a cross between two or more genres, can be a boon. It’s giving the audience something familiar, tapping into genre conventions, but also fresh. However, it can also confuse audiences (and marketers!). Genres tend to have their own audiences and trying to appeal across them can alienate
Be in no doubt about it – if you’re going to write for the screen, then you’re going to be writing genre. Thriller, sci-fi, crime, fantasy, comedy, horror and so on, everyone wants genre and these days they often want two genres, a comedy isn’t enough: it has to be
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