A genre hybrid, a cross between two or more genres, can be a boon. It’s giving the audience something familiar, tapping into genre conventions, but also fresh. However, it can also confuse audiences (and marketers!). Genres tend to have their own audiences and trying to appeal across them can alienate
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Genius Character Reveals: Jay Cavendish In this series we look at scenes and moments where a film or TV show has revealed a great deal of character information in a compressed period of screen time. It seems improbable: a Western from a Scottish writer-director, produced and shot in the UK and