What is the But and Therefore Rule in Screenwriting?

In every screenwriting class, you are going to learn about many rules. However, the most important one is always the same: give the story energy to keep the viewers engaged. Keeping an audience entertained is, after all, the entire purpose of a story. However, everyone who has ever tried to write a script will have found themselves in a position where maintaining a constant engaging narrative that relates to the audience and has a logical flow to it is hard

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