What is the But and Therefore Rule in Screenwriting?

Matt Stone and Trey Parker But and Therefore Rule
In every screenwriting class, you are going to learn about many rules. However, the most important one is always the same: give the story energy to keep the viewers engaged. Keeping an audience entertained is, after all, the entire purpose of a story. However, everyone who has ever tried to write a script will have found themselves in a position where maintaining a constant engaging narrative that relates to the audience and has a logical flow to it is hard

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