A genre hybrid, a cross between two or more genres, can be a boon. It’s giving the audience something familiar, tapping into genre conventions, but also fresh. However, it can also confuse audiences (and marketers!). Genres tend to have their own audiences and trying to appeal across them can alienate both. The sci-fi Western genre hybrid For example, on their surface, there aren’t two genres more different than the Western and science-fiction. For one, they tend to be set
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